I feel like none of the podcasts out there apply to a local home service business. I’ve spent countless hours (wasted) listening to some ‘guru’ talk about the latest in data marketing, or talk about improving a customer experience with some kind of email funnel. I’m sure it’s all great advice if you’re running a […]
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I recently posted ‘Even When Price Is The Deciding Factor, Apple Store Service is Expected’ where I discussed that price is a the #1 deciding factor in home service purchase decisions. Even though price is the deciding factor expectations of convenience and reputation/quality don’t change. Consumers expect the same level of service from their contractor […]
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Although this title might sound a little bit confusing, believe me, read on and you will completely understand what I mean by “The New SEO Is No SEO”. Gone are the days of searching for the perfect keywords for your site. Stop worrying about the proper tags, coding, keywords and meta titles and descriptions. Search […]
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Finding leads and making sales isn’t easy. Not only do you have to generate the leads, but you then have to find customers who actually want to use your service. Tell me if the following scenario sounds familiar to you. Your phone rings, and on the other end of that phone call is someone who […]
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Sales can be awkward. It can also be intimidating for many customers. Whether you’re a builder, remodeler, landscaper, or any other profession in the home service industry, your background likely isn’t in sales. However, it can be one of the most important skills that you need once you become an entrepreneur. After all, you MUST […]
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These days, it seems like there’s a new social media site popping up every single day. While the major ones are still around, it’s difficult to sift through the smaller sites and start up sites to find networks that are actually useful. But that’s exactly what I just found with Nextdoor.com. After a potential client […]
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Animals breathe. Humans breathe. It’s the essence of life. Without oxygen, life wouldn’t exist on this planet. What about your website? Does it breathe? What I mean by this is whether or not your website shows signs of life. When I scroll through the websites of home service companies such as painters, electricians, and landscapers, […]
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Being a successful contractor (or any business owner) is difficult. Not only do you have to be a master of your trade, you are also responsible for every other aspect of your business – including your employees . Whether it’s marketing, budgeting, accounting, or managing clients, there’s always something that has to be done. Unfortunately, all of […]
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Generating leads in the home service industry isn’t what it used to be. While word of mouth advertising from happy customers is still one of the strongest factors in attracting clients, digital marketing has changed the entire industry over the last few years. Traditional methods of advertising are slowly dying out, as Pay-Per-Click (PPC) marketing, […]
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Community Mailers? Why Facebook Advertising Is A Much Better Choice If you’re advertising your construction company in community mailers and flyers that go out to the homeowners associations, I feel sorry for you. There’s a much better and more effective way to market and save your advertising dollars. The solution is Facebook marketing! It’s taking […]
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