HPS017: Building Trust & Credibility When You’re Just Starting Out With Gabe Callaway
“Can I have some customer references?” That question will sound like fingernails on a chalkboard your first few months in business.
After 8 years in business, today’s guest is starting a new business in a more narrow trade line, which has put that question at the forefront of many sales discussions he has. We discuss what he’s doing and what you can do as well to build trust and credibility (ultimately to avoid the question) in the sales process.
He also shares a great idea for getting positioning content (in the form of a video) in front of the customer while you’re doing an estimate / inspection.
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