Having to rely on estimates is a system that has proven efficient for businesses which depend on sales, but this system also has its fair share of drawbacks that could be improved. Fortunately, we discuss a fresh alternative that could be a total game changer in this episode of the Home Pro Success Show.
Here’s what we covered:
00:20 How to contact us through the Home Pro Marketing and Sales Lounge link. Why it’s a killer resource you should tap into
00:57 Certain drawbacks that make the estimates system difficult or problematic when it comes to sales, as experienced by my company
- Our former way of pricing out projects and discussing with customers for optimal results, which tended to lead to demands for more variations of customer preferences
- The process of having to line-item numerous things and come up with multiple prices for essentially, a single project
- How estimates don’t narrow down the options enough for unsure customers
3:23 What the Paradox of Choice is, and how it affects sales negatively
3:45 How to eliminate the Paradox of Choice
- Example of an actual scenario where bundling was advantageous for my business
- How bundling can work to your advantage and set your company apart from competitors
6:03 Classifying through bundling services
- What horizontal bundling is
- What vertical bundling is
- How to classify horizontal and vertical bundles into tiers which guide people through narrowed down preferable options
11:50 Advantages of bundling services, in conclusion
- Making use of price bundling to reassign the sales value of products towards customers’ perception.
- How it’s easier to make more sales while having to consume less time in doing estimates and also making it harder for competitors to compete in the market
15:20 Thoughts and feedback
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