Ellen Rohr is a female powerhouse in trades business. In this episode, I caught up with her about Zoom Drain since her last guest episode on this podcast. It’s a nationwide franchise business that has helped small independent plumbing businesses reach $100M annually.
We also talked about how she plans as an executive and how she connects with franchisees to help them reach goals despite differences in motivations and personalities. She shares practical advice on planning a business strategy, using personality mapping tools, and the 2 things that really need to be in your business plan if you’re trying to hit several goals. She is a wealth of insight into growing a team and this episode applies to every trades business owner at any level.
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04:10 Updates on her business, Zoom Drain
- Franchise locations
- How their franchises have expanded
- Advice for expanding business and her focus in running her businesses
08:52 How she plans and acts on new goals for her business
- Step-by-step of what they do
- Using technology
10:22 Planning phase for an executive
- The importance of meetings for accountability
- Business planning retreat
- Infusing meaning to your plans and goals
- Logistics of their meetings and the huddle
- Using an electronic list app
19:36 Challenges encountered with franchisees
- Preparing manuals
- Working with franchisees as a business partner
- Using personality mapping tools (DISC) to figure out people’s motivations and understanding personality differences
29:38 How to figure out what the people working for you want
- Questions to ask people to figure out what they want
- How to connect with your team on a personal level if you approach conversations more analytically
34:06 What needs to be done to accomplish several goals
- Business plan = clarity about what you want and some course of action
- Numbers that they want to hit with every franchisee
- Picking 3 things off your list and getting them done
37:38 How much to keep for payroll or working capital
- 2:1 ratio
- What’s included in their bills-to-pay
- Advantages of having 2-3 months of working cash
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